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Telling Stories with Data – A Systematic Review

This systematic review analyzes how data can be woven into narrative structures to improve clarity and impact. For learners creating pitch decks or impact reports, it shows how to balance hard evidence with compelling storytelling, ensuring communication resonates both logically and emotionally.
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Narrative Startup Identity Construction as Strategic Mechanism

This academic article explores how startups build legitimacy and identity through narrative. It argues that storytelling is not only about communication but also about positioning the startup strategically in its ecosystem. This resource complements our discussion on tailoring narratives to different stakeholders.
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Strategic Entrepreneurial Storytelling: An Applied Framework for Better Pitches

This paper presents a structured framework to improve entrepreneurial storytelling in pitches, focusing on three areas: context, content, and execution. It draws on pitch examples and applies academic theory to practice, making it useful for both classroom teaching and real-world application. Learners can map their own startup stories against this framework to identify strengths and gaps.
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Corporate Greenwashing Detection in Text – A Survey

This up-to-date (February 2025) survey paper examines how NLP tools and datasets are being used to identify greenwashing in corporate communication. It reviews methods for detecting misleading claims, explores intermediate tasks in the detection pipeline and outlines limitations and future directions, making it highly relevant for organizations aiming to monitor honesty in storytelling or build internal auditing tools.
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The Revision of EU Greenwashing Laws: A New Framework of Analysis

This article analyzes recent reforms in EU legislation to combat greenwashing, including updates to the Unfair Commercial Practices Directive (UCPD) and the proposed Green Claims Directive. It focuses on defining prohibited greenwashing actions, establishing verification protocols and promoting regulatory coherence, offering a strategic overview of legal reforms.
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Key Aspects of the Green Claims Directive Proposal

Published in the Journal of European Consumer and Market Law, this legal article scrutinizes the structural elements of the Green Claims Directive. It clarifies how environmental claims must be substantiated, monitored, and enforced, highlighting legal definitions, third-party verification, and compliance scope, providing a rigorous, regulation-focused lens for communicators and advisors.
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Corporate Sustainability Reporting Directive (CSRD): A Guide for Reporting on Sustainability in the EU Market

This comprehensive article presents foundational concepts essential to the CSRD, linking the SDGs and triple bottom line to sustainability reporting. It offers a roadmap using the SDG Compass and explains the significance of double materiality, ESG factors and the newly adopted European Sustainability Reporting Standards (ESRS), making it a great theoretical and practical guide.
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Are Firms (Getting) Ready for the Corporate Sustainability Reporting Directive?

This open‑access empirical study investigates how German firms are adjusting to the impending CSRD, comparing behaviors of firms already under the prior NFRD and those newly in its scope. The authors find that NFRD firms have started enhancing their disclosure ahead of 2025, while non‑NFRD firms aren’t yet engaging in voluntary sustainability reporting. Valuable for planning how to support and communicate organizational preparation.
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Brodin (2019) “A Framework for GDPR Compliance for Small- and Medium-Sized Enterprises”

Design-science framework tested in SMEs; concrete steps to operationalize GDPR, great for pairing with a privacy-by-design exercise.
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Saad et al. (2021) “Conceptualization of SMEs’ business resilience: A systematic literature review”

Open-access SLR of 118 studies; clarifies SME-specific definitions, drivers, and measurement—ideal for seminar discussion and assessment design.
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