This article is by Dee Sahni. Dee was Head of Monetization at Clutter and VP of Product at Figment. She spent 6 years in ad-tech at Google and Quantcast. She also advises companies on pricing, packaging and business models.
It was midnight. Sam was two months into a new job when he received a call from the CFO, asking for a nationwide price hike. Sam worked at a luxury goods startup, with prices at the top tier of the market. A 30% price hike on an already premium product seemed excessive. But it was a new job and Sam was eager to impress. "Raise prices to increase LTV. This is going to be an easy gig."
